For most businesses, outdoor signs are the primary means of advertising their presence and communicating core messaging to customers. However, they also provide a wide variety of other useful functions that are often overlooked.
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Ensure Your Sign is Weatherproof and Legible
A durable, attractive sign can be the first thing that draws potential customers to your storefront or office building. Moreover, it can help them remember your brand even after they’ve left the premises.
Choose the Right Material
A solid, durable outdoor sign will stand up to the harsh elements and remain in good shape for years to come. Look for signs made from materials like aluminum, PVC or wood that are resistant to moisture and won’t rust or corrode.
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Embrace the Power of Sign Fonts
One of the best ways to make your signage stand out is by choosing a unique, high-quality font that is easily read. You can use bold, contrasting fonts to call attention to important information and graphics on your custom signs.
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Avoid Using Poorly Designed Letters
If you’re ordering outdoor letters that aren’t pre-finished, it’s crucial to make sure they are properly spaced and positioned so they don’t get crooked or misshapen over time. This can be a costly mistake, as poorly spaced letters will not only make it harder for people to read your message, but it could cause them to trip or fall on the lettering.
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Invest in Backlit Signs
Illuminated signs are an excellent way to highlight your custom signage’s text and graphics while also elevating its visibility during inclement weather. They are particularly beneficial for business owners who want to advertise at night, as they can brighten up a darkened area and draw more attention to your products or services.
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Choosing the right colors for your custom signage is important to convey a message that’s consistent with your brand’s image and aesthetic. This requires an understanding of color theory and how to select colors that will complement each other in both hue and value.
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Regardless of your chosen sign materials, it’s essential to select colors that will reflect and transmit light well. This will enhance your message’s impact, and will help it reach more potential customers, thereby maximizing the ROI of your investment.
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Whether you’re designing a simple banner or a complex wayfinding signage, it’s critical to create signs that are easy to read and understand. This includes ensuring that the letters are correctly spaced and sized, as well as selecting color schemes that are easy to read from a distance.
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Keep your signs clean, free of debris and mold, and in a shaded location. It’s also important to remove snow and ice that accumulates on the sign. Lastly, you should never let liquids such as grease or oil spill on the sign, as it can cause permanent damage. For more details on signs and graphics ask a local signage company in Austin.