When considering the benefits of Custom Signs, consider what makes a sign unique to your business. Using the power of visuals to convey your message and make an impact on your audience, custom signs can do more than just help you get your point across. They can also be great ways to build brand recognition and increase foot traffic. Here are some of the reasons why custom signs are so important for your business. Check out www.columbiasigncompany.com/ to learn more. Then, use these tips to get started with your new signage.
The first step to ordering custom signs is taking a site survey. The survey helps the sign company see what kind of space and architecture you have in mind. A good sign designer will take into account the functions of your sign while taking the materials, placement and sightlines into consideration. The final step in the process should include an architectural rendering of the sign. You’ll be amazed at the quality and uniqueness of the finished product. However, be careful with cheap materials. The cheap materials will inevitably lead to many more repairs and replacements.
Readability is another critical factor when it comes to design. Your signage should be easily readable by passersby in their cars or on foot. A white paper from the Signage Foundation Inc. discusses some of the key factors to consider when choosing a typeface. The paper lists factors like letter height, negative space, open counterforms, and serif vs. sans serif. When designing custom signs, remember that readability is vital for your business.
When choosing a material for your custom signs, consider the size and shape. Obviously, size and shape are important considerations, but consider the material’s lifespan and appearance before you make your final decision. Large panels of 6′ x 20′ are the biggest. You might also want to consider the type of weather your custom signs will be exposed to. If they will be exposed to a lot of rain, make sure the material will resist water and wind.
Aside from being an attractive investment for your business, custom signs can also help you establish a strong marketing plan. When properly designed and placed, custom signs will help drive customers to your establishment and increase sales. This is an important aspect of branding, as customers will often not enter a business with a vague sign. By providing clear and detailed information on your company, custom signs will make a lasting impression on your customers. They also help you build trust among potential customers.
Moreover, custom signs look more cohesive with your exterior and interior design. You can even have your business name or logo custom-made for you. These signs will complement other elements of the design. They can also enhance your branding efforts. In fact, about 50% of Americans have made a purchasing decision based on the sign of a store. If your business doesn’t have the right signage, you’re likely losing money. You don’t have to spend hundreds of dollars to get the right signs for your business.